What is the average $/sqft for pool homes vs. Use it! You can look up all sorts of information to make your own infographics. Real estate agents have one of if not the best real estate databases at their fingertips. ![]() For example: Information from the CTXMLS, Bell County single-family homes, closing date between and. Be sure to include the source and information about data you gathered yourself. At a minimum, knowingly doing so is unethical and perhaps incompetent – violations of your Code of Ethics. I’m not a lawyer, but I imagine that, at the extreme, sharing inaccurate information might be grounds for a false advertising issue. Instead, look for opportunities to perhaps take old, successful infographics and spice them up for this year! You also don’t want to share infographic content that is already a few years old. Creating infographic content for your market on that subject can go a long way to earning exposure for you and your brand. The coronavirus pandemic is a great example, when consumers and agents alike were craving any clues to how the real estate market would react. Riding the wave of hot topics can be an ideal way to earn shares and go viral. That makes it harder for other folks to “steal”, and still get brand love when they share it instead. ![]() Make sure the infographic is prominently branded in your brand’s colors, logo, and even fonts. When creating your own, you want to spread awareness. Instead, use some primary data sources like the MLS or research reports to pull out a few feature insights and package those into your own, original infographic. Don’t just take someone else’s infographic and rebrand it to yourself. But to really get the most bang for your buck you can consider creating some original content. You can share infographics created by others. Pick a highlight piece of information and focus on that. In fact, I’m not personally a fan of the really long infographics that you scroll through. Too many numbers and viewers will glaze over. And you may learn a thing or two doing the research for your infographics! That means knowing your numbers, market trends, and industry! A good infographic can go a long way to showcasing this expertise. You are building a brand, I hope, as the local real estate subject matter expert. It might be worthwhile to reverse-image search your infographics from time to time to make sure everyone is giving you credit where credit is deserved. Even though you’re the competition, they might just be willing to include your information on their site. ![]() That’s often a chance to earn a backlink to your website, which is great for SEO! That’s why you may want to consider content that is not just aimed at buyers and sellers, but also at other local agents. When you create original infographics that are unique and tell a good story, you might find others sharing it on their own real estate websites. When lead generation is ultimately the game, that engagement translates into dollars. According to Springer, illustrated text call-to-actions are 323% more effective than a simple text call-to-action. A Facebook visitor is far more likely to share an aesthetic and pithy infographic on your feed than a 1200 blog post (which is a good reason to combine blog posts, good for SEO, with infographics, good for sharing). Infographics work because they are colorful, eyecatching, and, most importantly, shareable. Published by Brian E Adams on SeptemSeptemWhy Use Infographics? 13 Tips for Creating Real Estate Infographics with Examples
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